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Social Media for Colorectal Cancer Screening
Sponsor: Unity Health Toronto
Summary
Using social media for health promotion is an innovative and emerging approach but remains relatively unexplored in cancer screening. Uptake of colorectal cancer (CRC) screening remains low and standard methods of reaching out are expensive with limited impact. The objective of this study is to conduct a cluster randomized controlled trial (RCT) to test the effectiveness of social media messages for CRC screening on screening intention (primary outcome). The results of this trial will be of interest to Ontario Health and are likely to be taken up by other screening programs looking for innovative and novel ways to increase screening participation. The study results will be easily translatable identifying the most compelling CRC screening messages while the approach can easily be translated to other cancer disease sites with screening programs.
Official title: Utilizing Social Media for Colorectal Cancer Screening: an Innovative Randomized Controlled Trial
Key Details
Gender
All
Age Range
55 Years - 64 Years
Study Type
INTERVENTIONAL
Enrollment
56000
Start Date
2024-10-25
Completion Date
2024-12-31
Last Updated
2024-11-04
Healthy Volunteers
Yes
Conditions
Interventions
Social media message #1
Social media message promoting colorectal cancer screening
Social media message #2
A different social media message promoting colorectal cancer screening
Social media message #3
A different social media message promoting colorectal cancer screening
Social Media Message #4
A different social media message promoting colorectal cancer screening.
Tailored Social Media Message
Tailored social media messages promoting colorectal cancer screening.
Locations (1)
Unity Health Toronto
Toronto, Ontario, Canada