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Effectiveness and Impact of the Lived Experience Cancer Awareness Campaign on Screening Participation
Sponsor: International Agency for Research on Cancer
Summary
This study will be conducted as a parallel-arm, open-label, randomized controlled trial (RCT) to evaluate the effectiveness and impact of the Lived Experience Communication Campaign (LECC) on cancer screening participation rates \[oral, breast and cervical cancer\] compared to the usual standard awareness campaign across selected rural population in Villupuram district, Tamil Nadu.
Official title: Effectiveness and Impact of the Lived Experience Cancer Awareness Campaign on Participation in the Existing Cancer Screening Programs [Oral, Breast and Cervical] Among the Rural Population in Villupuram District, Tamil Nadu
Key Details
Gender
All
Age Range
30 Years - 59 Years
Study Type
INTERVENTIONAL
Enrollment
1120
Start Date
2025-05-05
Completion Date
2026-05-15
Last Updated
2026-04-03
Healthy Volunteers
Yes
Conditions
Interventions
Lived experience video campaign
Participants in the selected villages will be shown a two-minute video developed specifically for the Lived Experience Communication Campaign in addition to usual awareness they receive for cancer screening mobilisation. The video will feature personal narratives from cancer survivors and local leaders emphasizing the importance of early detection and screening.
Locations (1)
Adyar cancer institute
Chennai, Tamil Nadu, India