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The Economics of Domestic Violence: Evidence From Bangladesh
Sponsor: Yale University
Summary
This project aims to test the scalability and cost-effectiveness of edutainment-soap operas designed to challenge harmful social norms and promote resilience-as a strategy to improve mental health and reduce intimate partner violence (IPV) in rural Bangladesh. Investigators will run a clustered randomized control trial in which villages will be randomized to one of three versions of the same soap opera: (i) Norms: Challenges harmful norms that condone IPV, targeting the belief that violence is an acceptable way to assert control or maintain reputation, (ii) Norms + Skills: builds on the norms campaign by adding CBT-based skills for stress management and non-violent conflict resolution, (iii) Placebo: No violence content. Investigators will evaluate the impact on attitudes towards IPV and IPV incidence.
Key Details
Gender
All
Age Range
18 Years - 65 Years
Study Type
INTERVENTIONAL
Enrollment
440
Start Date
2023-09-19
Completion Date
2025-12
Last Updated
2025-04-08
Healthy Volunteers
No
Interventions
Edutainment Content: Norms Campaign
Soap opera that challenges harmful norms that condone IPV, targeting the belief that violence is an acceptable way to assert control or maintain reputation.
Cognitive Behavioral Therapy (CBT)-based skills
CBT-based skills for stress management and non-violent conflict resolution.
Edutainment Content: Placebo Campaign
Soap opera that features unrelated non-violent content
Locations (1)
BRAC University
Dhaka, Bangladesh