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The Young Adults' Experiences With Virtual Reality (YAES VR) Study
Sponsor: NYU Langone Health
Summary
The purpose of this study is to test the effect of virtual reality (VR) food marketing exposure (versus VR non-food control) on snack consumption, purchase intention, hunger, and arousal in black and white young adults. Participants will be randomized to either the VR food marketing condition or VR non-food control. Study participation duration will be 2 hours during a one-time, single visit.
Key Details
Gender
All
Age Range
18 Years - 24 Years
Study Type
INTERVENTIONAL
Enrollment
200
Start Date
2025-11-13
Completion Date
2028-03-31
Last Updated
2026-01-30
Healthy Volunteers
Yes
Conditions
Interventions
Wendyverse VR food marketing experience
In the Wendyverse VR application ("app") participants can order from a Wendy's restaurant, play games, meet with others who may be visiting the Wendyverse, and access codes that can be used to obtain free food at physical restaurants.
Nikeland VR non-food marketing experience
In Nikeland VR app, participants can play sports, try on apparel, and engage with celebrity athletes.
Locations (1)
NYU Langone Health
New York, New York, United States