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RECRUITING
NCT06917391
NA

The Young Adults' Experiences With Virtual Reality (YAES VR) Study

Sponsor: NYU Langone Health

View on ClinicalTrials.gov

Summary

The purpose of this study is to test the effect of virtual reality (VR) food marketing exposure (versus VR non-food control) on snack consumption, purchase intention, hunger, and arousal in black and white young adults. Participants will be randomized to either the VR food marketing condition or VR non-food control. Study participation duration will be 2 hours during a one-time, single visit.

Key Details

Gender

All

Age Range

18 Years - 24 Years

Study Type

INTERVENTIONAL

Enrollment

200

Start Date

2025-11-13

Completion Date

2028-03-31

Last Updated

2026-01-30

Healthy Volunteers

Yes

Interventions

BEHAVIORAL

Wendyverse VR food marketing experience

In the Wendyverse VR application ("app") participants can order from a Wendy's restaurant, play games, meet with others who may be visiting the Wendyverse, and access codes that can be used to obtain free food at physical restaurants.

BEHAVIORAL

Nikeland VR non-food marketing experience

In Nikeland VR app, participants can play sports, try on apparel, and engage with celebrity athletes.

Locations (1)

NYU Langone Health

New York, New York, United States