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Social Media-Based Education on Cancer Screening Awareness in Women: A Randomized Controlled Trial
Sponsor: Emine Ergin
Summary
This randomized controlled trial investigates the impact of a social media-based educational program on women's knowledge, attitudes, and digital health literacy regarding breast, cervical, and colorectal cancer screenings. The intervention is based on the Socio-Ecological Model and aims to improve awareness and screening participation. Participants in the intervention group receive daily educational content for 8 weeks via social media platforms (WhatsApp/Instagram), while the control group receives two standard online education sessions via Microsoft Teams app. The study includes 132 women aged 30 to 70 in Türkiye who have not previously participated in cancer screenings. The primary outcomes include changes in cancer knowledge, attitudes, and digital health literacy levels measured by validated scales.
Official title: The Effect of Social Media-Based Education on Women's Knowledge, Attitudes, and Health Literacy Regarding Cancer Screenings: A Randomized Controlled Trial
Key Details
Gender
FEMALE
Age Range
30 Years - 70 Years
Study Type
INTERVENTIONAL
Enrollment
132
Start Date
2025-12-15
Completion Date
2026-08-20
Last Updated
2025-12-15
Healthy Volunteers
Yes
Conditions
Interventions
Social Media-Based Education
This intervention includes daily delivery of 56 infographic/video-based educational materials over 8 weeks via WhatsApp or Instagram. The content focuses on awareness of breast, cervical, and colorectal cancer screenings, healthy lifestyle behaviors, and digital health literacy. The materials are developed based on the Socio-Ecological Model.
Standard Online Education
Participants receive two 40-minute online educational sessions one week apart via Microsoft Teams/Zoom. The content includes cancer screening awareness (breast, cervical, colorectal), preventive strategies, and the use of digital health tools such as e-Nabız and MHRS.
Locations (1)
Medipol Mega University Hospital
Istanbul, Turkey (Türkiye)