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Interventions to Decrease Health Information Avoidance
Sponsor: State University of New York at Buffalo
Summary
Health information avoidance is an overlooked threat to the reach and effectiveness of health communication. To fully realize the benefits of our sizeable investments in health messaging, it is necessary to identify strategies for reducing health information avoidance. The researchers will test a video-based strategy for promoting colorectal cancer screening designed to reduce defensive colorectal cancer information avoidance and increase message reach by increasing engagement among those who would otherwise avoid the message. The researchers will conduct a randomized controlled trial (RCT) comparing the effects of the intervention video to an attentional control video on colorectal cancer screening intentions and uptake.
Official title: Interventions to Decrease Cancer Information Avoidance
Key Details
Gender
All
Age Range
45 Years - 75 Years
Study Type
INTERVENTIONAL
Enrollment
1500
Start Date
2025-12-10
Completion Date
2026-09
Last Updated
2026-02-04
Healthy Volunteers
Yes
Conditions
Interventions
Video to promote colonoscopy
This video contains elements designed to engage and persuade people who tend to avoid colorectal cancer information to have a colonoscopy. Psychological elements include self-efficacy boosting, humor, and calming affect induction.
Video to promote screening for colorectal cancer with home tests
This video contains elements designed to engage and persuade people who tend to avoid colorectal cancer information to screen for colorectal cancer with a home test. Psychological elements include self-efficacy boosting, humor, and calming affect induction.
Locations (1)
University at Buffalo
Buffalo, New York, United States