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Ta'am Mustadam Intervention to Promote Sustainable Food Choices
Sponsor: United Arab Emirates University
Summary
The goal of this pilot intervention is to learn if the Ta'am Mustadam program helps young adults make more sustainable food choices. It will also explore how the program affects their food choices, knowledge, intentions, practices, and self-reported behaviors towards sustainable food choices, as well as energy and nutrient intake. The main questions it aims to answer are: * Does the Ta'am Mustadam program increase intake of fruits, vegetables, and plant-based foods? * Does it reduce red and processed meat consumption? * Does it change participants' food choice? The minor questions it aims to answer are: * Does it improve participants' knowledge, intentions, practices toward sustainable eating? * Does it change participant's energy and nutrient intake? Participants will: * Take part in a 6-week program, followed by a 4-week follow-up * Receive engaging educational messages \&awareness videos about sustainability * Watch interactive video recipes * Participate in hands-on activities * Receive daily reminders * Complete questionnaires before, right after, and one month after the program Researchers will use the RE-AIM framework to assess how well the program works and whether it can be applied in real-life settings.
Official title: Ta'am Mustadam Intervention: Promoting Sustainable Food Choices Among Young Adults in the UAEU Community
Key Details
Gender
All
Age Range
18 Years - Any
Study Type
INTERVENTIONAL
Enrollment
80
Start Date
2025-10-22
Completion Date
2026-01-20
Last Updated
2025-11-28
Healthy Volunteers
Yes
Conditions
Interventions
Ta'am Mustadam Intervention
The Ta'am Mustadam intervention will be implemented over six weeks with a four-week follow-up among students in the CMHS. The intervention will consist of the following elements: 1. Education: In the mornings at 9:00 AM, educational messages will be shared via WhatsApp twice weekly (Tuesdays and Fridays), dietary tips on Wednesdays, video recipes on Saturdays, and awareness videos on Sundays. Additionally, the Planetary Health Plate will be printed on a retractable banner and placed outside the entrance of the CMHS canteen. 2. Behavioral Practice: This component engages participants withs sustainable eating habits through biweekly challenges and hands-on meal preparation activities held on Thursdays. 3. Environmental restructuring: Daily reminders and nudges will be delivered through WhatsApp messages, timed before participants' main meals, to promote the consumption of sustainable food choices. Ta'am Mustadam intervention will be evaluated using RE-AIM framework.
Locations (1)
College of Medicine and Health Sciences
Al Ain City, Abu Dhabi Emirate, United Arab Emirates