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The Impact Of Media, Socioeconomic And Psychological Factors, Adoption Of Aesthetic Technology & CS
Sponsor: Superior University
Summary
"This study titled "The Impact of Media, Socioeconomic and Psychological Factors on the Adoption of Aesthetic Technology and Cosmetic Surgery Among Women in Punjab, Pakistan" explores how various external and internal influences affect Pakistani women's decisions to undergo cosmetic procedures. With the rising trend of aesthetic treatments driven by modern beauty standards and social media exposure, the study investigates how psychological motivations, economic conditions, and media content shape these decisions. The increasing accessibility of non-invasive cosmetic options has made such procedures more common across different socio-economic groups.
Official title: The Impact Of Media, Socioeconomic And Psychological Factors On The Adoption Of Aesthetic Technology And Cosmetic Surgery Among Women In Punjab, Pakistan
Key Details
Gender
FEMALE
Age Range
18 Years - 50 Years
Study Type
OBSERVATIONAL
Enrollment
130
Start Date
2025-03-17
Completion Date
2026-02-28
Last Updated
2025-07-03
Healthy Volunteers
Yes
Conditions
Locations (1)
Urban and semi-urban areas
Lahore, Punjab Province, Pakistan