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An Experiment Comparing Public Reactions to the Labels "Community Immunity" Versus "Herd Immunity".
Sponsor: Laval University
Summary
Participants are shown a scenario consisting of static images from a previous study ("herdimm") showing a visualization of how herd immunity works. Participants are randomized to see the text with the term "herd immunity" or "community immunity."
Official title: Community Immunity Versus Herd Immunity
Key Details
Gender
All
Age Range
18 Years - Any
Study Type
INTERVENTIONAL
Enrollment
350
Start Date
2025-07-22
Completion Date
2025-08-31
Last Updated
2025-08-03
Healthy Volunteers
Yes
Conditions
Interventions
Using the term "community immunity" instead of "herd immunity"
In the intervention arm, participants are shown the less traditional term "community immunity" in place of the more traditional "herd immunity"
Herd immunity
Using the traditional term "herd immunity"