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Comparison of Demand and Substitution for Nicotine Pouches as a Function of Nicotine Dosage
Sponsor: William Middleton
Summary
Smoking is a prominent public health issue. Traditional nicotine replacement therapy suffers from being a poor substitute for cigarettes. Novel tobacco products, such as nicotine pouches, show promise as potential low-harm substitutes. Investigators wish to assess the substitutability of cigarettes for nicotine pouches at different dosages and price points. This study will consist of 4000 screened participants online on the crowdsourcing software Prolific, with roughly 400 eligible participants. This study will include the use of an electronic tobacco marketplace.
Official title: Demand and Substitution for Nicotine Pouches Across Dosage
Key Details
Gender
All
Age Range
18 Years - Any
Study Type
INTERVENTIONAL
Enrollment
1360
Start Date
2025-12-04
Completion Date
2026-01-02
Last Updated
2026-05-01
Healthy Volunteers
No
Interventions
Nicotine Pouch Dosage
All participants will be experimentally manipulated by having nicotine dosage in hypothetical purchase tasks/ experimental marketplaces altered between market groups.
Locations (1)
University of Kentucky Turfland Medical Center, Department of Family and Community Medicine
Lexington, Kentucky, United States