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Consumer Perceptions of Alcoholic Beverages
Sponsor: UNC Lineberger Comprehensive Cancer Center
Summary
This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.
Key Details
Gender
All
Age Range
21 Years - 99 Years
Study Type
INTERVENTIONAL
Enrollment
1500
Start Date
2025-10-10
Completion Date
2026-09-17
Last Updated
2025-11-10
Healthy Volunteers
Yes
Conditions
Interventions
Natural Claim
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: All natural flavors
Sugar Claim
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Zero sugar
Fruit Claim
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Made with real fruit
Locations (1)
University of North Carolina at Chapel Hill, Department of Radiation Oncology
Chapel Hill, North Carolina, United States