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ARISe at UMass Chan
Sponsor: University of Massachusetts, Worcester
Summary
The goal is to identify the most impactful strategies for capturing attention and enhancing effectiveness of vaccine promotion messages. This will be done using an online survey that employs remote eye-tracking and self report measures to evaluate response to sample vaccine promotion social media content in rural populations in New England. Participants will be randomly assigned into one of 14 conditions in a 2(source: expert vs. influencer) by 7 (themes: constructs from 7C Vaccine Framework) experiment and view sample messages and then answer questions about their attitudes and beliefs while being monitored for eye-tracking.
Official title: ARISe at UMass Chan: Remote Eye Tracking Study of Vaccine Messaging in Rural Populations
Key Details
Gender
All
Age Range
18 Years - Any
Study Type
INTERVENTIONAL
Enrollment
700
Start Date
2025-12-01
Completion Date
2026-09-30
Last Updated
2025-12-22
Healthy Volunteers
Yes
Conditions
Interventions
Exposure to source and message content
Within each arm, participants will be exposed to two messages each of which are delivered by the same source (peer or professional) and have message content related to one of the 7C Constructs.
Locations (1)
University of Massachusetts Chan Medical School
Worcester, Massachusetts, United States