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Influence of Social Media Ads on Food Choice - Master Protocol
Sponsor: NYU Langone Health
Summary
This is a Master ClinicalTrials.gov Protocol for study 20-01796: Aim 1: Examining Influence of Social Media Ads on Black and White Adolescents' Food Choices - Study 1 (NCT05380505) Aim 2: A Randomized Trial to Examine the Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2 (NCT06969638) Aim 3: Comparing the Effects of Racial Congruence, "Likes," and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3 (NCT06969651)
Official title: Examining Influence of Social Media Ads on Black and White Adolescents' Food Choices: Master ClinicalTrials.Gov Protocol for Aim 1 (NCT05380505), Aim 2 (NCT06969638) and Aim 3 (NCT06969651).
Key Details
Gender
All
Age Range
13 Years - 17 Years
Study Type
INTERVENTIONAL
Enrollment
3650
Start Date
2022-03-16
Completion Date
2026-06
Last Updated
2025-11-25
Healthy Volunteers
Yes
Interventions
Racially Congruent Ads
(Aim 1) Facebook food ads that are racially congruent.
Racially Incongruent Ads
(Aim 1) Facebook food ads that are racially incongruent.
Black Ads
(Aim 2 and 3) Food ads that feature Black individuals.
White Ads
(Aim 2 and 3) Food ads that feature White individuals.
Many Likes
(Aim 2 and 3) Food ads that have many "likes"
Few Likes
(Aim 2 and 3) Food ads that have few "likes"
Black-Non Food
(Aim 3) Ads featuring a Black person with a non-food product
White-Non Food
(Aim 3) Ads featuring a White person with a non-food product
Non Food-Many Likes
(Aim 3) Ads with Many "likes" featuring a non-food product
Non Food-Few Likes
(Aim 3) Ads with Few "likes" featuring a non-food product
Locations (1)
NYU Langone Health
New York, New York, United States