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Optimizing Strategies to Maximize Patient Recruitment Yield
Sponsor: Emory University
Summary
This platform trial aims to evaluate the effectiveness of different messaging strategies within a MyChart messaging program for research recruitment. MyChart is a patient portal system within the Electronic Medical Record (EMR), and messages can be sent directly to patients about research opportunities.
Key Details
Gender
All
Age Range
18 Years - Any
Study Type
INTERVENTIONAL
Enrollment
100000
Start Date
2026-02-19
Completion Date
2027-04
Last Updated
2026-02-25
Healthy Volunteers
No
Conditions
Interventions
Baseline (control) message
The MyChart study recruitment program will send a message based on the current template, which is a brief message with a neutral tone.
Positively-valenced message
The MyChart study recruitment program will send a message based on a template that contains positively-valenced language related to the value/importance of the study.
Payment-inclusive message
The MyChart study recruitment program will send a message based on a template that includes more detailed information about participant payment.
Positively-valenced, payment-inclusive message
The MyChart study recruitment program will send a message based on a template that includes both positively-valenced language and detailed information about participant payment.
Locations (1)
Emory Healthcare System
Atlanta, Georgia, United States