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Animated Storytelling to Promote Colorectal Cancer Screening
Sponsor: Stanford University
Summary
This online randomized controlled trial will evaluate whether a short animated storytelling video increases behavioral expectation to obtain colorectal cancer screening among screening-eligible U.S. adults who report not yet having completed screening. Participants will be recruited via Prolific and randomized in Stanford Qualtrics to view either a brief animated video or a time-neutral informational text. Outcomes will be assessed immediately after exposure.
Official title: Using Short Animated Storytelling to Increase Intent for Colorectal Cancer Screening: A U.S. Online Randomized Controlled Trial
Key Details
Gender
All
Age Range
50 Years - Any
Study Type
INTERVENTIONAL
Enrollment
3000
Start Date
2026-08
Completion Date
2026-12
Last Updated
2026-07-28
Healthy Volunteers
No
Conditions
Interventions
Short animated storytelling video
A brief animated storytelling video about colorectal cancer screening and colonoscopy.
Informational Text
A brief time-neutral informational text about colorectal cancer screening.
Locations (1)
Stanford University
Stanford, California, United States