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Ultraprocessed Foods in Colombia
Sponsor: University of North Carolina, Chapel Hill
Summary
The study seeks to examine how characters on packaging and warning labels affect purchase intentions and risk perception among children aged 12 to 17 in Colombia and, examine whether characters' presence weakens or reduces the perceived message effectiveness of the warning labels' impact. This will be a 2x2 between-subjects experiment manipulating presence or absence of characters and presence or absence of warning labels. Participants will be randomly assigned to 1 of 4 conditions in an online survey programmed in Qualtrics.
Key Details
Gender
All
Age Range
12 Years - 17 Years
Study Type
INTERVENTIONAL
Enrollment
1960
Start Date
2026-05-01
Completion Date
2026-09-30
Last Updated
2026-04-14
Healthy Volunteers
Yes
Conditions
Interventions
Warning label
Participants will view images of three products containing octagonal warning labels.
Barcode control label
Participants will view images of three products containing Barcode control label.
Character
Participants will view images of three products containing characters.
Without character
Participants will view images of three products without characters.
Locations (1)
Online panel
Bogotá, Colombia