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Mechanisms Behind Benefits Framing
Sponsor: University of Chile
Summary
This study evaluates the effectiveness of different message framings used to encourage uptake of preventive dental check-ups. Patients will be randomized to receive one of several WhatsApp messages offering a full preventive dental check-up, which vary in message length and in how the benefits of the check-up are described.
Key Details
Gender
All
Age Range
18 Years - Any
Study Type
INTERVENTIONAL
Enrollment
100000
Start Date
2026-01-26
Completion Date
2026-05
Last Updated
2026-05-14
Healthy Volunteers
No
Conditions
Interventions
Basic dental appointment message
Patients receive a short WhatsApp message encouraging them to schedule a preventive dental check-up
Expanded neutral dental appointment message
Patients receive an expanded WhatsApp message encouraging them to schedule a preventive dental check-up, which adds neutral words to the Basic Outreach Message without introducing new information.
Expanded generic benefit dental appointment message
Patients receive an expanded WhatsApp message encouraging them to schedule a preventive dental check-up, emphasizing general benefits of doing so.
Expanded specific benefit dental appointment message
Patients receive one of four expanded WhatsApp messages encouraging them to schedule a preventive dental check-up that highlights specific benefits related to dental health or appearance, with patients randomly assigned to one of the four variants.
Locations (1)
Partnering clinic network
Santiago, Chile