Clinical Research Directory
Browse clinical research sites, groups, and studies.
ECOLOGICAL MESSAGE FRAMING AND SUSTAINABLE MENSTRUAL PRODUCT CHOICES
Sponsor: Ankara Medipol University
Summary
Background: Climate change is an increasing public health concern, with growing evidence linking climate change anxiety to health behaviors. Message framing (loss-framed, gain-framed, neutral) is a key strategy in behavioral medicine that may influence both emotional responses and environmentally related health behaviors, including menstrual product choices. Purpose: This study aimed to examine the effects of message framing strategies on women's climate change anxiety, attitudes toward environmental sustainability of menstrual products, and menstrual product preference tendencies. Keywords: Menstrual Hygiene Products, climate change, message framing, eco-anxiety, environmental sustainability, women's health
Official title: Framing the Climate Crisis: Effects of Gain- and Loss-Based Ecological Messages on Climate Anxiety and Sustainable Menstrual Product Choices
Key Details
Gender
FEMALE
Age Range
18 Years - 45 Years
Study Type
INTERVENTIONAL
Enrollment
246
Start Date
2025-09-16
Completion Date
2025-12-31
Last Updated
2026-05-28
Healthy Volunteers
Yes
Interventions
Gain-framed ecological message
A standardized text-based message emphasizing the benefits of reusable and sustainable menstrual products for environmental protection, individual health, and long-term economic savings. The message exposure lasted approximately 2-3 minutes.
Loss-framed ecological message
A standardized text-based message highlighting the environmental and health-related risks associated with disposable and plastic-containing menstrual products, including plastic waste, microplastics, carbon footprint, and ecological harm. The message exposure lasted approximately 2-3 minutes.
Neutral informational message
A standardized text-based neutral message describing disposable and reusable menstrual products, product materials, waste generation, accessibility, cost, comfort, and user-related factors without emotional gain or loss framing.
Locations (1)
Ankara Medipol Üniversitesi
Ankara, Turkey (Türkiye)