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The Creative Team Member: A Study of the Influence of AI Integration Timing on Brainstorming and Ideation
Sponsor: McMaster University
Summary
This study aims to examine how the timing of artificial intelligence (AI) integration during group brainstorming activities affects the creativity and ideation of participants. Undergraduate student participants will be randomly allocated into teams of four to complete a structured 12-minute brainstorming task. The study utilizes a three-group experimental design to compare three conditions: no AI access, AI access from the outset of the session, and AI access introduced halfway through the session. The standardized generative AI tool used is ChatGPT Pro. The creative output produced by each group will be evaluated by a panel of independent expert judges using the Consensual Assessment Technique (CAT).
Official title: The Effect of Artificial Intelligence Integration Timing on Group Brainstorming and Ideation in Undergraduate Students: A Randomized Controlled Trial
Key Details
Gender
All
Age Range
Any - Any
Study Type
INTERVENTIONAL
Enrollment
16
Start Date
2026-07-20
Completion Date
2026-09-15
Last Updated
2026-07-09
Healthy Volunteers
Yes
Conditions
Interventions
Artificial Intelligence First (Early Integration)
The introduction of ChatGPT Pro (GPT-4o architecture) at the beginning (minute 0) of a 12-minute group brainstorming session. A single prompt containing the scenario is submitted to generate an initial set of ideas, with no further back-and-forth dialogue permitted. This single artificial intelligence output serves as the baseline for the team's subsequent human ideation.
Artificial Intelligence Last (Late Integration)
The introduction of ChatGPT Pro (GPT-4o architecture) at the midpoint (minute 6) of a 12-minute group brainstorming session. A single prompt containing both the scenario and the team's already-generated human ideas is submitted, with no further back-and-forth dialogue permitted. This single artificial intelligence output is used to guide the team's human ideation for the remaining 6 minutes.
Locations (1)
McMaster University
Hamilton, Ontario, Canada