Clinical Research Directory
Browse clinical research sites, groups, and studies.
E-cigarette Social Media Marketing and Its Perceptions by Youth
Sponsor: University of Southern California
Summary
The proposed study will conduct two randomized between-subject experiments among 6,000 adolescents (per each experiment) recruited nationwide to test the effects of audio-visual features of e-cigarette influencer marketing on perceptions of influencer credibility, e-cigarette harm perceptions, appeal, and susceptibility to e-cigarette use. This protocol represent the first experiment.
Official title: Evolution of Influencer-driven E-cigarette Marketing on Social Media and Its Effect on E-cigarette Perceptions and Use Patterns Among Adolescents
Key Details
Gender
All
Age Range
14 Years - 17 Years
Study Type
INTERVENTIONAL
Enrollment
6000
Start Date
2027-01-01
Completion Date
2030-12-30
Last Updated
2026-07-10
Healthy Volunteers
No
Conditions
Interventions
Youth Perceptions of Influencer Age and Various Contexts in E-Cigarette Marketing
Participants watched online survey-imbedded promotional videos featuring influencers. Influencer age appearance was manipulated using AI-based age filter.