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Social Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)
Sponsor: University of Southern California
Summary
The purpose of this study is to present social media posts with varying combinations of flavor types and mentions of stealth use, to adolescents and determine whether these message characteristics increase adolescents' perceptions of these products and susceptibility to using these products.
Official title: USC Tobacco Center of Regulatory Science - Project 4: Social Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)
Key Details
Gender
All
Age Range
14 Years - 17 Years
Study Type
INTERVENTIONAL
Enrollment
4500
Start Date
2025-07-01
Completion Date
2028-05-01
Last Updated
2026-07-23
Healthy Volunteers
Yes
Conditions
Interventions
Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.
The researchers are making stimuli that will appear to be social media posts about tobacco products. They will vary on two dimensions in a 3X2 design: Type of flavor portrayed (flavored, unflavored, or concept flavor name) Whether the post portrays the tobacco product as concealable
Locations (1)
University of Southern California
Los Angeles, California, United States