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Young Adult Food Messaging Experiment
Sponsor: Stanford University
Summary
The primary objective of this study is to identify the food counter-marketing messages (i.e., messages that describe deceptive marketing tactics used by food companies) that are perceived as most effective among young adults.
Official title: An Experiment Evaluating the Effectiveness of Counter-marketing Food Messages Among Young Adults
Key Details
Gender
All
Age Range
18 Years - 29 Years
Study Type
INTERVENTIONAL
Enrollment
645
Start Date
2027-01-08
Completion Date
2027-01-16
Last Updated
2026-08-17
Healthy Volunteers
Yes
Interventions
Lying about unhealthy foods being healthy
Participants will view 5 messages about how food companies promote unhealthy foods as healthy.
Engineering foods to be addictive
Participants will view 5 messages about how food companies engineer foods to be addictive.
Targeting groups
Participants will view 5 messages about how food companies target some groups to sell their unhealthy products.
Piggybacking on social causes
Participants will view 5 messages about how food companies promote their unhealthy products by piggybacking on popular social causes.
Covering up the evidence about the harms of unhealthy foods
Participants will view 5 messages about how food companies cover up evidence about the harms of their unhealthy products.
Control
Participants will view 1 control message about fire safety.
Locations (1)
Stanford School of Medicine
Palo Alto, California, United States