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Evaluating Food Messaging Campaigns for Young Adults
Sponsor: Stanford University
Summary
This study aims to determine whether online social media campaigns improve diet quality among young adults. Young adults will be exposed to one of three social media campaigns.
Official title: Evaluating a Counter-marketing Campaign to Improve Diet Quality Among Young Adults
Key Details
Gender
All
Age Range
18 Years - 29 Years
Study Type
INTERVENTIONAL
Enrollment
750
Start Date
2027-09
Completion Date
2029-04
Last Updated
2026-08-17
Healthy Volunteers
Yes
Interventions
Counter-marketing
Participants will receive messages focused on exposing and undermining deceptive, harmful, or misleading marketing practices used by food companies to sell unhealthy foods. Messages are delivered via Instagram posts.
Health education
Participants will receive messages about the health consequences of sugary drinks and processed snack foods. Messages are delivered via Instagram posts.
Control (neutral) messages
Participants will receive messages describing neutral topic unrelated to food (fire and home safety). Messages are delivered via Instagram posts.