Clinical Research Directory

Inclusion Criteria: * Adults aged (45-75 years old) who reside in target communities. * Ability to speak, write, and comprehend English language * Additional for trial participants only (not champions): Participants will include adults who are at average risk of colorectal cancer (CRC) and due for routine CRC screening. Exclusion Criteria: * Planning to move from the area within the study period * Cognitive impairment that would preclude informed consent or completion of study measures * Additional for Trial Participants only (not Champions): * At elevated risk of CRC, defined as having one or more of the following: * Personal history of CRC, adenomatous polyps, or inflammatory bowel disease (e.g., Crohn's disease or ulcerative colitis) * Strong family history of CRC, defined as having one first-degree relative diagnosed at age 59 or younger or two or more first-degree relatives who have had CRC * Known hereditary CRC syndromes (e.g., Lynch syndrome or familial adenomatous polyposis \[FAP\]) * Currently experiencing potential colorectal symptoms, including: * Blood in stool or rectal bleeding * Persistent changes in bowel habits (e.g., constipation or changes in stool shape lasting more than two weeks) * Unintended or unexplained weight loss * Severe fatigue or anemia * Currently up-to-date with CRC screening, defined as having received any of the following tests: * Colonoscopy within the last ten years * FIT within the last year * FIT +DNA within the last three years