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Messages That Motivate: Communicating Alcohol-Related Breast Cancer Risk to Young Adult Women
Sponsor: Ohio State University Comprehensive Cancer Center
Summary
This is an online cross-sectional experimental survey study examining two cancer communication questions: 1) What features of social media messages communicating the breast cancer risks from alcohol consumption will motivate young adult women to drink less? and 2) Do message features differ in their persuasive effects based on young adult women's alcohol consumption behavior?
Key Details
Gender
FEMALE
Age Range
18 Years - 25 Years
Study Type
INTERVENTIONAL
Enrollment
900
Start Date
2026-10
Completion Date
2028-07
Last Updated
2026-09-03
Healthy Volunteers
Yes
Interventions
Risk Message
Risk message content
Efficacy Message
Efficacy Message Content
Industry Deception
Messages with information about alcohol industry deception
YAW Susceptibility
Message content with information about why young adult women are susceptible to breast cancer risk from alcohol consumption
Mechanisms
Message content with information about the mechanism by which alcohol contributes to increased breast cancer risk
Locations (1)
The Ohio State University Comprehensive Cancer Center
Columbus, Ohio, United States