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Evaluation of a Brief Influencer-Delivered Body Image Video
Sponsor: University of the West of England
Summary
A 60-second video will be created by a high-engaging adult female influencer via a partnership with an influencer agency, Dove/Unilever, and CAR to be delivered by the same influencer to her followers on Instagram and TikTok. The video will focus on sharing an evidence-informed exercise to support challenging appearance ideals and the development of body confidence among adult women. The research will involve three distinct parts: * Conduct an online two-arm randomised control trial (RCT) with between 1000 to 1600 women to evaluate acceptability and efficacy of an influencer-delivered intervention video (versus an active control video) * Explore the feasibility of recruiting participants via influencers on their social media platforms in the same two-arm RCT * Conduct an online survey with 10-20 Canadian influencers recruited via an influencer agency to assess influencer opinions on creating and delivering evidence-based body image and other mental health content on their social media platforms, as well as their views on recruiting their followers for research participation
Official title: Evaluating the Feasibility, Acceptability, and Efficacy of an Influencer-Delivered Body Image Video Among Women
Key Details
Gender
FEMALE
Age Range
18 Years - Any
Study Type
INTERVENTIONAL
Enrollment
1600
Start Date
2026-10-05
Completion Date
2026-10-30
Last Updated
2026-09-30
Healthy Volunteers
Yes
Conditions
Interventions
Beauty on your own terms video
A 60-second video will feature a young woman influencer speaking to the camera about strategies she is using to reject appearance ideals and establish beauty on her own terms to inspire her followers to do the same. The video is consistent with the content she posts on her Instagram and Tiktok public platforms.
Neurodiversity video
A 60-second video created by the same influencer features the influencer speaking to the camera about key points around neurodiversity. This content is consistent with content she posts on her Instagram and TikTok platforms.