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Influence of Vaccine Message Medium on Intentions to Vaccinate in College Students
Sponsor: Penn State University
Summary
The goal of this clinical trial is to understand the influence of vaccine message medium (e.g., text, photo, or video) on intentions to vaccinate in college students. The main question it aims to answer is: * Does vaccine message medium influence intentions to vaccinate? Participants will be shown, at random, a photo, video, or text vaccine message and be asked to evaluate their intentions to receive the COVID-19 vaccine in an online survey.
Official title: Vaccination Visual Messaging and Intent to Vaccinate
Key Details
Gender
All
Age Range
18 Years - Any
Study Type
INTERVENTIONAL
Enrollment
1064
Start Date
2023-09-27
Completion Date
2023-11-01
Last Updated
2026-10-06
Healthy Volunteers
Yes
Conditions
Interventions
COVID-19 Video
The video message also featured a man describing that he had received a COVID-19 vaccine and why he got vaccinated, again including information on the safety and efficacy of the vaccine. At the end of the video, he recommends using a "reliable source like the CDC website and get the facts."
COVID-19 Words
The word-only message, inspired by both the video transcript and words on the poster, encourages vaccination and highlights the safety and widespread uptake of the vaccine. It also includes a recommendation to "get the facts" by visiting the CDC coronavirus vaccine webpage.
COVID-19 Poster
The poster message featured a man wearing two facemasks and showing off his upper arm with a band aid, indicating vaccination. Overlaid was the phrase "Protect Against COVID-19." as well as a short blurb describing the safety and efficacy of COVID-19 vaccines and a link to a CDC COVID-19 vaccine webpage.
Locations (1)
Department of Biology
State College, Pennsylvania, United States